About Us
Our Mission
As pet owners, we have a personal appreciation for the special bond that can only exist between pets & humans. We believe that pets are members of our families, and we are passionate about finding ways to improve the pet-human relationship.
As investors, operators, & industry veterans, we have deep insights into the mechanics of the pet industry. As pet ownership has steadily risen, and the relationships with our pets have become increasingly humanized, new opportunities to create value in the pet industry have emerged.
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Customer Experience Innovation – As the pet industry has grown, the customer experience has become increasingly fragmented and underserved. At the same time, the humanization of pets has increased the importance of being a trusted partner that can deliver seamless, customer-centric experiences for humans and their pets.
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Partnering with Pet Founders – Pet founders are extremely mission-driven and wary of private equity and large corporate conglomerates. They are increasingly looking for ideologically aligned partners to help grow their visions.
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Corporate Carveouts – Increasing industry-wide competition and consolidation by large strategics creates opportunities to acquire under-resourced business lines from large corporate conglomerates.
Our Approach
We are starting by partnering with leaders of existing pet companies through majority acquisitions. We are looking for situations where we can add value through…
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Partnering with mission-driven founders who want to stay on and expand their vision by building something bigger together.
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Partnering with management teams who run underserved divisions of larger companies that are not being given the attention needed to reach their full potential.
Long-term, we plan to use our leading portfolio of companies as a synergistic platform for developing & commercializing innovative products & services.
We are NOT private equity...
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Private equity’s short-term investment horizons, excess use of debt, and focus on cost cutting vs. innovation has led to worse outcomes for employees, consumers, and their pets.​
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We have seen this first-hand through private equity’s involvement in the vet space, which has resulted in higher prices for consumers, worse health outcomes for pets, and negative impacts on workers.
We are long-term, innovation partners...
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Our focus is on generating value over the long-term by building innovative products, services, and consumer experiences… not through adding debt and cutting costs over a few years.
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We believe in aligning incentives, so that our outcomes are tied to the value we create for pets and their humans.